(At least) One slide for each topic below. Reference is suggested below. You can use additional references if needed. 

No images. No bullets. Need more description. 

Topics:

1. What are the different tools used in optimizing web pages? How are they designed?

Reference:

Terrance, A. R., Shrivastava, S., Kumari, A., & Sivanandam, L. (2018). Competitive Analysis of Retail Websites through Search Engine Marketing. Ingeniera Solidaria, 14(25), 1-14.

2. Which tools are best suited for optimizing pages?

Reference:

Ziewitz, M. (2019). Rethinking gaming: The ethical work of optimization in web search engines. Social studies of science, 49(5), 707-731.