10 concepts/principles from any chapter of the McGraw hill connect text book ( I can provide) – bold, chapter, page #
Dont use more than two concepts per chapter
Include an advantage – absolute value is a program they partnered up with to make things easier
Include a disadvantage- people can do their own taxes, there can be a misunderstanding of tax software which makes them not want to do it
Include- turbo tax has a good approach to get people to understand the concept
Include other ways turbo tax could promote their product