1 analytical mini-case study question on brand management The mini-cases will be shared on the 5th of May 21:00 PM (that means will have 3 hours and a half to answer and write) Homburg, C., Kuester, S., and Krohmer, H. (2013), Marketing Management: A Contemporary Perspective 2nd Edition. New York, USA: McGraw-Hill Education Kotler, P. […]
Archive for the ‘Marketing’ Category
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Marketing Management Freemium
February 2nd, 2022 
Homburg, C., Kuester, S., and Krohmer, H. (2013), Marketing Management: A Contemporary Perspective 2nd Edition. New York, USA: McGraw-Hill Education Kotler, P. and Keller, K.L. (2016), Marketing Management 15th Edition Global Edition. Essex, United Kingdom: Pearson. These books can be used to answer the questions but (own writing/words)There answer and writing should be concerned with […]
Marketing Management
February 1st, 2022 1 analytical mini-case study question on brand management. 1 analytical mini-case study question on distribution and communication decisions (including calculation). Both mini-cases will be shared on the 5th of May 21:00 PM (that means will have 3 hours and a half to answer and write) Homburg, C., Kuester, S., and Krohmer, H. (2013), Marketing Management: […]
Creating a new product to market, following the tools and concepts of marketing, and analyzing the legalities of marketing.
February 1st, 2022 For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: product, price, and service. 2) […]
Marketing Plan
February 1st, 2022 The company is Adidas. Create a comprehensive marketing plan for the sport product company that you chose. The plan should be should be at least 10 pages long, but can be longer if necessary to thoroughly complete the assignment. Each plan is to include the following: Introduction This is a company overview. Include a definition […]
Marketing Strategy Creation
January 24th, 2022 This week you will begin creating a marketing strategy for your chosen business using the SWOT analysis you completed. Starting a Cosmetic Company Your strategy should be a paper in which you: Research strategic marketing tactics and choose two to use for your business.Provide a rationale for your choices. Determine the characteristics of a market-driven […]
Role of SocialMedia in global marketing
January 24th, 2022 Keys to a Strong/Favorable Research Report Assessment:-Be strongly guided by the research report grading rubric used to grade your research report.-Must be an in-depth thorough analysis that also applies assigned course material appropriately and well.-Write clearly and efficiently. Quality of written communication, in-depth and thoughtful analysis and evident use of assigned course materials are required. […]
Freemium Strategies
January 23rd, 2022 Homburg, C., Kuester, S., and Krohmer, H. (2013), Marketing Management: A Contemporary Perspective 2nd Edition. New York, USA: McGraw-Hill Education Kotler, P. and Keller, K.L. (2016), Marketing Management 15th Edition Global Edition. Essex, United Kingdom: Pearson. These books can be used to answer the questions but (own writing/words)There answer and writing should be concerned with […]
social media marketing
January 20th, 2022 Select one of the following types of social media marketing Video, Blog, Podcast, Photo Sharing and determine the following: Which most closely aligns to the goals of your business? (cologne Business)Which most closely aligns to your SM target audience(s)?What are your expectations of customer engagement and return in using video, blog, podcast, or photo sharing […]
Ethical Challenges of A.I. Applications
January 18th, 2022 Instructions:Each year, Stanford Universitys Human-Centered Artificial Intelligence group releases its AI Index ReportPreview the document. This is a lengthy (222 pages), comprehensive overview of the current state of artificial intelligence. For this AI Project, you will choose a topic, issue, and/or technology identified in the report and research it in depth. TOPIC SELECTED: Ethical challenges […]
