Which marketing process is a systematic way to link collected and analyzed marketing information of customer insights with marketing opportunities and solutions to marketing problems? Choose one of the below and discuss: Marketing Mix Marketing Research Marketing Campaigns
Archive for the ‘Marketing’ Category
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digital marketing
December 25th, 2021 
Find an example of a brand using one of the digital marketing trends listed below.. Discuss it in your essay How are they using it?How did it help achieve their marketing objectives?What intrigued you about how this brand is using this?Do you think this trend will fade or is it here to stay? Defend why […]
I Am Malala
December 24th, 2021 Title: I Am Malala: The Girl Who Stood Up for Education and Was Shot By the Taliban. Author: Malala YousafzaiPublisher: Little, Brown and Company, 2013. Assignment: Please read and take notes on the above book. Then address the following questions in a 4-5 page double-spaced paper. Use 12 pt. Times New Roman Font. This is […]
Consumer Behavior
December 24th, 2021 Each student is required to keep a Personal Consumption Journal of all purchases of products and services for the next two weeks. The weekly entries in your journal should include the following factors: Date of purchase and time of dayWhere you shopped (type of store/non-store)Number of stores/web sites you visitedItems purchasedBrand namesTotal amount spent Cash? […]
Any topic (writer’s choice)
December 18th, 2021 We learned from three experts who provided us with three different perspectives on brands and decisions companies are making to centralize ‘brand’ in their corporate strategies. Michelle spoke to us about social impact and how this has evolved from being a mere corporate social responsibility (CSR) tactic into being a viable business model for brands […]
Advertising Campaign
December 17th, 2021 Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. Write a 46 page paper in which you: Prepare an overview of the product, its brand […]
AI in Marketing
December 13th, 2021 Instructions:Each year, Stanford Universitys Human-Centered Artificial Intelligence group releases its AI Index ReportPreview the document. This is a lengthy (222 pages), comprehensive overview of the current state of artificial intelligence. For this AI Project, you will choose a topic, issue, and/or technology identified in the report and research it in depth. Please upload a ten-page […]
Technical Order (Conversational Assistant)
December 12th, 2021 Follow the tutorial at https://rasa.com/docs/rasa/playground/ (Links to an external site.) to build an assistant that can help a customer sign up for an e-mail newsletter. Then modify the assistant to perform some other task (you can choose the task, as long as it’s not signing up for an e-mail newsletter). Upload a Word document with […]
Print Media Position Paper – Los Angeles Times
December 9th, 2021 Los Angeles Times – Students will read the LA Times Travel section and write a position piece on one article. Each student will identify key constructs/concepts from hospitality and tourism and discuss these concepts. The positioning piece should also include the students opinion of the article e.g. accuracy, the inclusion of relevant and important information, […]
Any topic (writer’s choice)
December 9th, 2021 Considering the above mentioned challenges amongst the credibility and discrepancies between the esports stakeholders, this research objective is to develop a new model that can generate trusted, independent, and auditable data sources from consumers in this market segment. This objective will be achieved after performing a wide analysis of the esports scene in comparison to […]
