You can pick any topic related to media history and theory so long as you can relate it to the ideas and themes of this class. This gives you tremendous latitude to pick a topic you are excited to study in more detail, be it a specific media text (i.e. a film, TV show, or […]
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Media Forum Post
July 28th, 2021 
Richard Dyer’s essay argues, “We need to recognise white as a colour too” (p. 11). Drawing on Dyer, discuss how we might apply this notion to media. What is a particular media text (be it a film, television show, video game, etc.) that elucidates whiteness as a racial category? Alternately, what is a media text […]
focus on how we use data and AI as marketers.
July 23rd, 2021 focus on how we use data and AI as marketers. Based on your readings, additional research, and what you know so far write an opinion blog on these topics using the questions below as your guidelineSupport your opinion with links to your sources!!!**** The Title Must Be A Question !!!You will answer this question in […]
Consumption Journal/report
July 18th, 2021 IntroductionThe purpose of this project is to help you relate consumer behavior principles to your own consumption experiences and enhance your self-knowledge and understanding of your behavior in the marketplace. This assignment enables you to not only observe and record your own consumption experiences, but also analyze the factors which might be influencing your buying […]
Any topic (writer’s choice)
July 13th, 2021 1. Format: Open Books and Open Notes. 2. Download the CMST_301_FinalExamV2.docx file attached to this assignment. * Type your responses to the essay questions directly in the attached exam 3. You must answer 4 essay questions. Be sure you organize your response covering all the aspects of the questions. 4. Length Requirement: Each essay response is required to be at least […]
why a manager might combine the use of marketing analytics with qualitative research into customer
July 12th, 2021 This week we explore aspects of analytics applied in Marketing. Explain why a manager might combine the use of marketing analytics with qualitative research into customer behaviour. Use examples to illustrate. Remember to reference your sources. This must be your original work. Any paper with academic integrity issues will be reported. No late submissions will […]
Retargeting
July 6th, 2021 Every day on Social Media you are subject to targeted direct marketing appeals. These may be based on web pages you visited, searches youve done, brands you follow, shopping carts youve abandoned, and sometimes, even creepier, things youve talked about. Youve probably found that certain ads follow you around the Internet wherever you go whether […]
internet career builder exercise
July 5th, 2021 Internet Career Builder Exercise a. There are a number of resources for search engine marketing and the jobs are expected to continue to grow at double-digit rates, outpacing the rest of the economy.-Search engine marketing analyst-SEO manager-Marketing specialist, paid search-Search marketing coordinator-Search marketing also may be included in Internet analyst or other online marketing positionsb. […]
Final Project
July 3rd, 2021 Reference: use at least 5 academic sources (this means journal articles, books, book chapters, or readings from this course); if you are writing about a specific media company and digital platform, consider incorporating first-hand documents such as annual report, privacy policy or terms of service Length: 7-9 pages, double spaced, including reference Organization: feel free […]
informational video
June 29th, 2021 please write your thoughts/comments. Some things to mention/discuss for the video can be what you learned, whether you think its a good/bad idea/strategy, things that may have surprised you. Let it be your own thoughts/opinions. Not a word for word description of what was discussed in the video. Video link: https://www.youtube.com/watch?v=OpTOKKKGWV8
