1. Select any specialty store (other than Victorias Secret, Best Buy, and Sports Authority) and explain what products they sell and who is their target market? What positioning do they use? 2. Compare/contrast these supercenters (Walmart and Target) and explain what commonalities or differences they have. Which do you prefer to shop at and why? […]
Archive for the ‘Marketing’ Category
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Marketing project
June 29th, 2021 
Instructions for the ProjectImagine that as an enthusiastic entrepreneurs, you plan to start a new business of your own. Conduct a quick search (online/family/peers) and decide on a business you would like to pursue. Keep in mind that in the long run, you are planning to develop a business viable for launch. So your business […]
ETHICAL DECISION
June 29th, 2021 Keeping the ethical framework (that you identified in the previous assignment – Assignment 1 (A1)) in mind:Read the two short articles below and answer the questions following each article link. Should you have any trouble with the hyperlinks, try this process to find the articles for review:Visit the website for the Markkula Center for Ethics: […]
marketing case study
June 21st, 2021 Reading the case answer the 2 questionsi. Given that Colgate Canada plans to hike (increase) its marketing spend by $3 million for the toothpaste category, how would you spend it? ii. What is the typical buying and decision process for a consumer buying toothpaste? How do the elements in the marketing mix influence the buying […]
Internet Career Builder Exercise
June 20th, 2021 Internet Career Builder Exercise 1. There are a number of resources for email marketing, which is predicted by Kiplinger to be a top ten job opportunity in the next few years. The Email Marketers Club group on LinkedIn indicates a number of jobs, some of which require experience. For entry-level jobs in email, here are […]
Scamper technique, Marketing
June 19th, 2021 Using the SCAMPER Checklist Creativity Technique (check powerpoint);1) explain scamper and identify it 2) its aim and what its used for3) then choose business opportunities for a product/ service of your choice. using simple English, answer the questions above, then identify a business and explain how it uses the SCAMPER technique.
Consumer Behavior
June 16th, 2021 For which products does ownership differ the most across the ethnic groups (Table 5A)? Why is this the case?Use the DDB data in Table 5B to examine differences in the following characteristics across ethnic subcultures. What might explain these differences?Enjoy shopping for items influenced by other cultures.Religion is a big part of my life.Try to […]
Company Analysis
June 15th, 2021 The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies. You cannot use the Henkel Company in your project. SECTION 1: COMPANY INFORMATIONProvide […]
AI in Marketing (Deep Learning)
June 11th, 2021 https://www.ted.com/talks/yann_lecun_deep_learning_neural_networks_and_the_future_of_aihttps://www.youtube.com/watch?v=06-AZXmwHjohttps://www.youtube.com/watch?v=23UXLVjuQcUPlease watch videos above and answer:What did you find most interesting from this talks on deep learning? Please write one paragraph per each video.
understanding the customers
June 10th, 2021 Assignment description: Individually you are required to write an essay about: – In your words, what are Personas, and why are they important when conducting market research. – Create 3 Different personas and explain them in details and how you created them.
