In this deliverable, your team will provide STPD analysis for your class project company.Design the components listed below for your marketing plan.1. Design the Target MarketDesign a one page description of the target customers you want bring in to your business. Explain different charateristics of these customers and describe why these customers will fullfil the […]
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marketing video
April 7th, 2021 
Some things to mention/discuss for the video can be what you learned, whether you think its a good/bad idea/strategy, things that may have surprised you. Write your own thoughts/opinions. Not a word for word description of what was discussed in the video. Video link: https://www.youtube.com/watch?v=–AuxdQUdlo&list=PLDt0J62yU45sN1rBmNiSRr12acZBnPAZy&index=24
Mayo Clinic: Branding Excellence in Healthcare
April 6th, 2021 As we noted in class, services are different from products. Service are performed, products are things. The creation of value through a service is therefore very different from that with a product. And services constitute well more than half the value in the GDP of a developed country. Finally, service businesses (JPM, Citi, Deloitte, PWC, […]
Individual Report (Sustainability)
April 4th, 2021 Hello friend, All the assessment is well explained in the file uploaded. (PDF)The structure to use is also written down in the PDF document. The analysis should not exceed 2500 words. You will also find the following uploads on Materiality Matrix, Management and Sustainability Tools (PPT) useful in completing the assessment. We can then discuss […]
marketing communication
March 29th, 2021 Think of a marketing communication (ad, letter, email, billboard, display, etc.) that ultimately led to a change in your attitude toward a product, service, or experience. -Describe the product, experience, or service-Describe the marketing communication-Analyze which attitude molding route the marketing communication used:-Conative route: It changed your actions somehow (sample product, free trial, etc.) and […]
Any topic (writer’s choice)
March 28th, 2021 Please respond in complete sentences for each question Topic 1: Data VisualizationThis week you watched Big Data Visualization (YouTube Video) https://m.youtube.com/watch?v=WWKxzjKzN3A and Information is Beautiful https://informationisbeautiful.net where you learned about how good designs are the best way to navigate information overabundance. Discussion:David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into […]
understanding the customers
March 27th, 2021 In a group of two you are a Marketing research and consultancy agent. A local company has approached you and asked you improve its brand image. Thus, for your midterm you will present proposal for the brand improvement based on consumer behaviour and market analysis. The brand that I choose is ( https://www.almarai.com/en/ ) Choose […]
Pricing Strategies and Decisions
March 22nd, 2021 Develop a report about your client for your boss that includes the following components: Pricing Strategy ManagementEvaluate the pricing policies, processes, and methods your client uses to manage its pricing strategies.Identify the policies used to manage the pricing strategy of the company.Describe the price-setting process the company uses and determine if prices are sustainable and […]
Janmar Coatings Case Study
February 28th, 2021 Please note that the questions you are required to answer are: How might one characterizer the architectural paint coatings industry and Janmar Coatings’ trade area?How might one segment Janmar Coatings’ market area?Which segment(s) represent opportunities for Janmar Coatings?What is Janmar Coatings’ competitive position in its market area?Which segment or segments should Janmar Coatings pursue?What strategy […]
Paper 7
February 27th, 2021 You are the PR Director for the breast cancer awareness foundation. You need to create a Well-integrated execution plan on each selected channel. Detailed steps must be included. Cited Sources must be included 5 a least. Some ideas or examples to help out:https://www.google.com/amp/s/www.cio.com/article/2377257/online-marketing-7-ways-to-create-a-successful-integrated-marketing-campaign.amp.html https://communicationmgmt.usc.edu/blog/how-to-develop-an-integrated-marketing-communications-plan/ https://thedma.org/integrated-marketing-community/integrated-marketing-definitions/ https://online.sbu.edu/news/2017/02/23/what-integrated-marketing-communications-plan
