Branding is the process of connecting good strategy with good creativity.~ — Marty Neumeier 2.4 The Brand Strategy Canvas Objectives Understand the creative process when it comes to developing a brandBuild a greater knowledge base for the brand strategy tools including research, creative, and creative decision-making in the branding processExplore and research an entertainment brand […]
Archive for the ‘Marketing’ Category
Posted in 
Business Model
March 15th, 2022 
“A business model describes the rationale of how an organization creates, delivers, and captures value.” Alexander Osterwalder~ https://strategyzer.com/books/business-model-generationObjectives The goal of the company overview peer review assignment is for the student to be able to easily communicate the students new entertainment business model using the business model canvas format and give feedback to two other […]
Brand Analysis
March 15th, 2022 A brand is a persons gut feeling about a product, service, or company. Its not what YOU say it is. Its what THEY say it is.~ Marty Neumeier, The Brand GapObjectivesConduct market research and be able to identify the main trend in your specific industry using the PEST Analysis method of research. This week’s discussion […]
Internet Career Builder Exercise
March 15th, 2022 Internet Career Builder Exercise 1. These are some of the jobs that are available in the field of privacy and security policy making and compliance. In the field of privacy, some jobs require a law degree. In the field of Internet security, many require an information technology degree. These jobs, and others, do not require […]
Questions to Burberry case
March 15th, 2022 Questions to Burberry case (HBS W142120) 1. How is Burberry perceived in the market place? How does the present image compare to the past and the factors which made the brand successful? 2. As the new CEO, what would be your biggest challenges and what would you focus on? 3. As […]
A critical part of a brand’s message to the market and consumers is to not only be relevant to customers and build credibility, trust, and loyalty, but also present coherent message differentiation of its product or service from the competition. This type
March 8th, 2022 A critical part of a brand’s message to the market and consumers is to not only be relevant to customers and build credibility, trust, and loyalty, but also present coherent message differentiation of its product or service from the competition. This type of coherent, unifying brand messaging is known as: core values, consistency, or brand […]
Essentials of marketing
March 7th, 2022 The submission must be in report format, i.e. using headings, subheadings, diagrams, tables, models, frameworks, narrative and bullet-points andreferences. The word count ONLY EXCLUDES the cover sheet, title page (not the executive summary), contents page, appendices and reference list.EVERYTHING else is included in the word count. choose an individual product or service ITEM (not a […]
Any topic (writer’s choice)
March 6th, 2022 Section 1Discuss how social media was used in the 2016 U.S. Presidential Election in terms of communicating with voters, fundraising, and campaign organizing. Discuss how databases of political information can be used to help voters make decisions on candidates and issues. Support your discussion with reliable sources. Section 2How has the Internet altered the way […]
Tesla Executive Summary
March 4th, 2022 Please write a 2 page executive summary on Tesla Motors. The executive summary includes a basic description of what the company does and how it is structured. This includes a review of the overall purpose and values of the company and the key people involved with running the organization. The executive summary should also outline […]
AI in Marketing
March 4th, 2022 Please watch 5 video presentations below and make a comment on each. 3-4 sentences would be enough for each presentation. You can make a comment about topic of presentation, how well it was structured, what did you take away from it, did you learn anything new from it and etc.
