BUSN319 MARKETING PLAN OUTLINE

Cover Page

Marketing Plan for organization/company name:

Proposed by:

Submitted to:

Date:

Suggested number of pages

Executive Summary0.5

Introduction0.5

Company Description0.5

Strategic Focus and Plan1.0

· Company Mission/Vision Statements

· Goals

· Core Competency and Sustainable Competitive Advantage

Situation Analysis1.0

SWOT Analysis

Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

Market-Product Focus2.0

a.Marketing and Product Objectives

b.Target Markets

c.Points of Difference

d.Positioning

Marketing Program3.0

a.Product Strategy

b.Price Strategy

c.Promotion Strategy

d.Place (Distribution) Strategy

Implementation Plan0.5

Tracking, Evaluation and Control0.5

Conclusion0.5

References

48

MP-1: Marketing Plan Outline