All the instructions are in the screen shots.
you dont need to worry about the departmental meeting with the other students.

These are some recommended readings from the professor:

https://www.marketingweek.com/plastic-waste-brand-opportunity/
https://www.marketingweek.com/coca-cola-joins-growing-list-brands-fight-plastic-waste/
https://www.marketingweek.com/evian-plastic-waste/
https://www.marketingweek.com/how-marketing-reduced-plastic-bag-use-while-creating-a-desirable-product/