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PERSUASIVE LETTER

ASSIGNMENT ATTACHED

Scenario
Your name is Maxine De Winter, a frequent flier with Northern Airlines.

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Scenario
Your name is Maxine De Winter, a frequent flier with Northern Airlines. On July 19, 2008 your best friend was married in your hometown of Springfield, Indiana

Northern Airlines Flight 125 from BWI to Indianapolis International Airport was scheduled to depart at 8pm. At 7.10pm, a Northern Airline employee announced that Flight 125 was cancelled because of a severe thunderstorm in Indianapolis. She asked passengers to stand by in the boarding area for possible re-bookings. You were tempted to inquire about an immediate refund on your ticket but became discouraged by the long line of passengers around the airlines’ service counters.

Having grown up in Indiana, you know that thunderstorms can last for hours. Therefore, the possibility of getting booked on another flight seemed unlikely. You needed to get to the wedding on time. At 8.15pm, you decided to take the shuttle bus and headed for Indiana. You arrived just in time to make it to the church.

Assignment
After the wedding, you decide to contact Northern Airlines immediately to demand a refund. When you called their office, a customer service rep informed you that, according to company policy, passengers must remain in the boarding area within 2hrs of the time of cancellation to qualify for a refund. Since Northern Airlines was able to rebook the remaining passengers on another flight that left BWI at 9pm and arrived in Indianapolis at 10.25pm, you forfeited your eligibility for a refund. After informing the airline rep that you consider this decision unacceptable, she suggested you submit your request in writing to Northern Airlines corporate headquarters at the following address:

Customer Service
Northern Airlines
Indianapolis International Airport
2600 S. High School Rd.
Indianapolis, IN 46241

USING DIRECT APPROACH, COMPOSE A PERSUAUSIVE MESSAGE IN WHICH YOU REQUEST A FULL REFUND FOR YOUR PLANE TICKET FROM NORTHERN AIRLINES. THE LETTER SHOULD BE DOUBLE SPACED AND ADHERE TO…

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