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Social Psychology

Persuasion

Within our media saturated culture exists numerous opportunities for advertisers to influence and persuade us as consumers. In this week’s journal, please discuss and consider the questions below. Please write in full sentences and paragraph format for full marks.

Describe an advertisement that has been effective in drawing your attention.

What method(s) was/were used by the advertisers to draw your attention?

Which was spoken to more by the advertisement your emotion or your reason? How do you know that?

What effect, if any, did the advertisement have in altering your attitudes or behaviours?

Describe an advertisement that has been ineffective in drawing your attention.

What method(s) was/were used by the advertisers to draw your attention?

Which was spoken to more by the advertisementyour emotion or your reason?

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